This weekend I’ve been taking part of an online blogging conference called Alt For Everyone. One of the sessions that I was most excited about when I signed up for the conference was called Pinterest Strategies. The session ended up being way different than what I expected it to be, but I’m still really glad I took it.
I’ve done quite a bit of research about how to utilize Pinterest for my blog and I was expecting this session to have a lot of the same info. How to get traffic to my blog via Pinterest. It ended up (for me) being more of a motivational/inspirational session than a how-to one, but I think that may actually end up being one of the best benefits of doing AFE – you can find how-tos online, but getting motivated about something isn’t always as easy.
The speaker made some points that I really agreed with, so I thought I’d share a couple of quick notes that I took from the session in case they’re helpful to others. Then I’m also going to throw in a few of what I would consider to be the best Pinterest tips I’ve learned thus far since there seems to be a lot of interest for the topic.
My biggest takeaways from the Pinterest Strategies session:
- Be conscious of what your pin stream looks like (ie: look at a pinner’s recent pins not just their profile and all their boards)
- I’ve heard the advice that you should organize your boards well and make them look pretty but the idea of looking at someone’s pin stream as a way of finding out what kind of pinner they are is fantastic
- Rich pins are essential
- Amen! If you’re a blogger with content on Facebook then you need to get Rich Pins setup! I’m so glad the speaker made such a big point out of this
- Find highly engaged pinners to interact with
- “Highly engaged” was defined as a pinner with over 1,000 pins and a solid looking pin stream
- (This was from the chat session and not the speaker) Pinning regularly seemed to be more popular than pinning less but only pinning really high quality pins
- Honestly, this completely threw me off. I’ve always been incredibly selective about what I pin because I always want to make sure that it links to somewhere valid and is really valuable. The only board I don’t do this on is my clothing board. So hearing a handful of other ladies talk about how they re-pin things simply because the image inspires them is making me re-think the way I pin. I’m still a big fan of only pinning really high quality stuff, so I’ll have to think on this for awhile. Maybe it’s different for bloggers who are more design centric?
Now, if someone were to ask me advice for how to utilize Pinterest for their blog here is what I’d share with them. These tips come from my experiences using Pinterest and some of them may have been covered briefly during the Q&A session (and possibly at other times during the session but there were a lot of issues with the video so I’m honestly not 100% sure).
My Pinterest advice:
- Figure out the best time to pin your content for maximum exposure
- This depends on your audience, their timezones, stuff like that. For me I’ve found that pinning in the late afternoon (which is early evening on the east coast) works the best for me. Saturday morning also seems to be the time when everyone is on Pinterest.
- Create pinnable images for any post that you plan to promote on Pinterest
- The speaker touched on this really briefly but with her video feed getting really glitchy right around then I couldn’t hear much of it. =( Two things I try to do when I create pinnable images is make them taller rather than wider (although I did the opposite for this post – go figure) and I try to put what the post is about as text ON the image itself.
- If you want to be a pinner worth following make sure you’re ADDING new content to Pinterest not just re-pinning what’s already on there
- This obviously pertains more into the being a pin curator than it does promoting your own content. You’re never going to be able to promote your content if you aren’t a good pinner to begin with. I find the best way to find great new stuff to add to Pinterest is to follow great blogs (not just large ones as smaller blogs with great content are sometimes the best finds) so that I’m constantly finding things worth adding to Pinterest.
- Group boards can be a fantastic resource
- I’ve been added to a couple of group boards that have a large following and being able to pin my posts on those boards has brought some nice exposure for those pins
- Business accounts are actually pretty awesome
- I was scared to convert my regular Pinterest account to a business one but I ended up having a seamless transition. And having the business analytics has been a fantastic treat
- Learn your way around Pinterest Analytics
- There are other tools out there like Tailwind, but I find that the built in Analytics are pretty stellar. I’m trying to get better about looking at them more often because they can really tell you a lot about what’s working and what’s not
- Test pinning your posts directly from your blog
- I discovered one day that the “Pin It” plugin I was using auto-populates the description field of the pin with the Alt tag of the image and I wasn’t setting the Alt tag on my images correctly. I want to make sure that when someone tries to pin directly from my site that it fills in the pin with a good description both so it’s easier on them AND so that the pin is more likely to get noticed. I highly recommend making sure the pinning experience is as easy as possible for your readers
I really enjoyed interacting with the other attendees via the chat window and being motivated to think about the way that I use Pinterest! Definitely a class worth taking for anyone who attends an Alt event.
Anyone else have any Pinterest advice? Either about how to be an awesome pinner and grow your following or about promoting your blog on Pinterest?